Tokuda Bank Commercial
An animated commercial celebrating Tokuda Bank’s 25th anniversary. The commercial tells the story of two master builders. Over the course of 25 years, from apprentice to journeyman and finally to master, they have continuously grown and learned—just as Tokuda Bank has developed and expanded.
Just as the bank builds bridges between Japan and Bulgaria, the craftsmen demonstrate their skills by constructing two bridges—one wooden, in Japan, and one stone, in Bulgaria. The stone bridge is based on the legend of the construction of Master Kolyu Ficheto’s bridge near the town of Byala. Following the release of the video and additional materials, Tokuda Bank launched a campaign to restore the bridge.
In addition to the video, we also produced a variety of supplementary materials for the bank to use in its communications.
Project Details
- YEAR2019
- DURATION30”
- TECHNOLOGY2D hand-drawn animation
- LANGUAGESBulgarian
End-to-end: concept development, scriptwriting, storyboarding, character design, set design, animation, and post-production
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